Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

Adjusting Your Content Marketing During a Pandemic

Posted on April 29, 2020May 7, 2020 by Taylor Kennedy

INTRODUCTION

While the current pandemic has made the world adjust to a new normal, marketers are turning to content marketing even more. Brands are rethinking their customers’ priorities to determine what is worth communicating while balancing marketing goals with customer empathy.

According to Forbes, total Internet use has surged by 50 percent to 70 percent. With stores closed and events canceled, the traditional ways of connecting with customers aren’t possible, making your content marketing strategy even more important.

Here are a few ways to adjust your content marketing during a pandemic.

Continue reading →

Changing PR Strategies During a Pandemic

Posted on April 6, 2020April 8, 2020 by Taylor Kennedy

INTRODUCTION

We are all living and working in unprecedented times as the coronavirus dominates so many aspects of the world. The pandemic also is challenging the way we engage in public relations. It’s likely the editorial calendar you created earlier this year doesn’t apply anymore, or the topics you’re pitching are irrelevant.

According to PR professional Michael Smart, the two most common paths public relations practitioners take during times of national crisis are to keep pitching aggressively or standing down and waiting for it to end. He says neither is the correct choice, and we agree.

Here are three PR strategies to employ during a pandemic.

Continue reading →

Using Twitter for Outreach

Posted on March 20, 2020March 24, 2020 by Taylor Kennedy

INTRODUCTION

Twitter can be an important tool to connecting with the right people. According to Twitter, one-third of users who follow a business on the social media platform have retweeted a brand’s tweet, which can go far in spreading your messages.

Here are four specific tips to use Twitter for outreach.

Continue reading →