Author: Jaimie Onasch

How Hotels and Restaurants Can Use AI for Review Management

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, close to 80% of people trust online customer reviews as much as personal recommendations from family or friends. In addition, customers tend to spend more money with and have more trust in businesses that reply to online reviews.

However, manually responding to every customer review may not be realistic for many hospitality businesses. That’s where AI comes in. It can help hoteliers, restaurant owners and GMs manage their business’s online reputation more efficiently, allowing them to focus their time on operations and other key elements of their business.

Following are some ways your hotel or restaurant can use AI for review management.

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How B2C Companies Can Use HubSpot for Email Marketing

Posted on by Jaimie Onasch

INTRODUCTION

HubSpot is an AI-powered customer platform that can integrate marketing, sales and customer service into one central hub. Its email marketing tools, in particular, can help businesses of all sizes create personalized campaigns that resonate with and inspire action from their target audience(s).

Following is how your B2C business can use HubSpot for email marketing.

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How Local Businesses Can Work with Influencers

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.

Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.

Following are some tips on how you can work with influencers to promote your local business.

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