Author: Jaimie Onasch

How to Pair Retargeting Ads with Google Search Ads

Posted on by Jaimie Onasch

INTRODUCTION

Google Search ads are an effective way to reach people who are actively searching for products or services like yours. However, according to WordStream, the average conversion rate for Google Ads is just 4.40% on the search network.

In other words, only about four people out of 100 are taking a specific action, such as making a purchase or completing a lead form, from search ads alone. When paired with targeted push marketing efforts, specifically Google retargeting ads, your business’s conversion rate could increase by 115%.

Following are some tips on how to use retargeting ads with Google Search ads.

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How Municipalities Can Use Instagram to Connect with Younger Residents

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, more than 75% of Instagram users are between the ages of 18 and 44, with 31.6% falling within the 25-34 age range. This presents an opportunity for municipalities looking to communicate with their younger residents; however, it’s not enough to just be present on the platform.

To effectively reach younger generations, municipal staff must learn how to leverage Instagram’s key features and differentiate it from the municipality’s other social media platforms and traditional communication outputs.

Following are some tips on how your municipality can use Instagram to connect with younger residents.

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When Hotels and Restaurants Should Use Stories vs. Reels

Posted on by Jaimie Onasch

INTRODUCTION

According to a Sprout Social report, close to 70% of social media users identified Instagram as their favorite platform for engaging with brand content. In addition, about 50% of Instagram users said they interact with brands at least once a day.

Both Stories and Reels have proved to be the most engaging forms of content on the platform, but it can sometimes be difficult for hotel and restaurant businesses to understand when each should be used.

Following are some tips on when your hotel or restaurant should use Stories vs. Reels.

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