Author: Jaimie Onasch

How Brands Can Use Virtual Influencer Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

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How Hospitality and Recreation Businesses Can Use WhatsApp Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, WhatsApp is the most popular mobile messenger app worldwide, with approximately 2 billion monthly active users. It was acquired by Meta in 2014 and integrates with some of Meta’s other products.

WhatsApp Business can be particularly useful for hospitality and recreation businesses, as it allows them to attract new customers, drive sales, engage with their guests and build long-lasting customer relationships.

Following are some ways your hospitality or recreation business can use WhatsApp Business.

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How Retail Stores Can Use Checkout with Facebook or Instagram

Posted on by Jaimie Onasch

INTRODUCTION

Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.

Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.

Following are some tips on how your retail store can use Checkout with Facebook or Instagram.

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