Author: Jaimie Onasch

How to Create Automated Email Campaigns in HubSpot

Posted on by Jaimie Onasch

INTRODUCTION

According to Omnisend, automated emails have a 52% higher open rate and 332% higher click rate than regular scheduled email marketing campaigns. That’s because automated email campaigns are designed to reach the right people at the right time.

HubSpot’s workflow and sequence tools both allow you to create automated email campaigns that align with customers’ specific stage in the buyer journey.

Following are some tips on how you can create automated email campaigns in HubSpot.

Continue reading “How to Create Automated Email Campaigns in HubSpot” →

How Restaurants Can Advertise on Spotify

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, Spotify has more than 400 million ad-supported monthly active users, with more than 50% of users between the ages of 18 and 34 years old.

Restaurants can take advantage of the popular audio streaming platform to reach potential customers, particularly younger customers, who live in their area by running targeted audio, video, display or podcast ads.

Following are some tips on how your restaurant can advertise on Spotify.

Continue reading “How Restaurants Can Advertise on Spotify” →

How to Use Google Display Ads for B2B Marketing

Posted on by Jaimie Onasch

INTRODUCTION

The Google Display Network is made up of millions of websites, videos and apps, which reach more than 90% of internet users worldwide, according to Comscore data shared with Google.

In other words, the Google Display Network can reach people in multiple places across the internet (including YouTube and Gmail). This presents a significant opportunity for B2B businesses that are looking to promote their products or services to their target audiences.

Following are some tips on how your business can use Google Display ads for B2B marketing.

Continue reading “How to Use Google Display Ads for B2B Marketing” →