Author: Jaimie Onasch

How Hospitality and Retail Businesses Can Advertise on Google Maps

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista Google Maps is the most downloaded navigation app in the United States with more than 21 million downloads.

In addition to its navigation feature, Google Maps integrates with Google Business profiles, which gives users access to detailed information about local businesses, such as hours, a description and customer ratings. Businesses also can advertise on Google Maps to make their company more visible to individuals using the platform.

Following are some tips your retail or hospitality business can use to advertise on Google Maps.

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How Trade Associations Can Promote Their Annual Conferences

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the U.S. trade show market size is expected to increase by more than $4 billion over the next few years. In addition, 65% of companies increased their meeting and event spending in 2023.

Whether your association is looking to resume its annual conference after the pandemic, or you are planning your inaugural event, effective marketing can help generate awareness about your event, drive attendance and bring in revenue.

Following are some ways your trade association can promote its annual conference.

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How to Capture Engaging Visual Content for Your Hospitality Business with a Smartphone

Posted on by Jaimie Onasch

INTRODUCTION

Professional digital cameras, such as single-lens reflex (DSLR) cameras, have been the standard for capturing high-quality photos and videos for years. However, recent improvements in smartphone camera capabilities present new opportunities for hospitality businesses that do not wish to invest in a DSLR camera or don’t have the skills to operate it.

According to the Pew Research Center, 90% of Americans own a smartphone, which means you or someone on your staff is always equipped with a camera that can capture compelling photos or videos for your hotel or hospitality businesses with ease.

Following are some tips for capturing engaging visual content for your hotel, resort or hospitality business using a smartphone.

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