INTRODUCTION
According to Statista, the U.S. trade show market size is expected to increase by more than $4 billion over the next few years. In addition, 65% of companies increased their meeting and event spending in 2023.
Whether your association is looking to resume its annual conference after the pandemic, or you are planning your inaugural event, effective marketing can help generate awareness about your event, drive attendance and bring in revenue.
Following are some ways your trade association can promote its annual conference.
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