Jaimie Onasch, Author at Public Relations, Advertising & Social Media - Revelation

How Overhiring Can Hurt Your Brand

Posted on March 3, 2022March 17, 2022 by Jaimie Onasch

INTRODUCTION

According to a recent Bureau of Labor Statistics report, 4.5 million Americans quit their jobs in November 2021 during the peak of what’s known as the Great Resignation. Close to 6.5% of those individuals worked in the accommodation and food services sector, and 4.6% were in retail.

While these numbers are starting to plateau, hotels, restaurants and retail shops have some of the highest quit rates in the country, leaving many of those businesses short-staffed and unable to meet consumer demand.

Experts often cite opportunities for better pay, flexible hours and entrepreneurship as reasons why people are quitting; however, there is another reason that’s not often discussed–overhiring and lack of hours.

Super Bowl ads 2022: staff opinions

Posted on February 14, 2022February 10, 2023 by Jaimie Onasch

BRIAN:

I’m sure advertisers must have a measure of disappointment when they watch their ad during the Super Bowl … and then see multiple ones just like it. This year, we had numerous electric vehicle commercials, and they were so similar to each other in terms of messaging that I’m certain I can’t name any differences among them. My favorite commercial was Paul Rudd and Seth Rogen reminiscing over a bag of Lay’s. It’s the exact type of humor (e.g., marrying the ghost) I would have used if I wrote the spot myself. A commercial that let me down was the one for Bud Light Seltzer with Guy Fieri. I thought it was a clever concept with the Mayor of Flavor Town, but the execution was terrible—there could have been so much more done in the spot.

https://www.youtube.com/watch?v=CvQmgGQHzzI

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How to A/B Test LinkedIn Ads

Posted on January 26, 2022February 1, 2022 by Jaimie Onasch

INTRODUCTION

According to Smart Insights, A/B testing is the top method used by marketers to optimize conversion rates for businesses. That’s because it’s a data-driven way to enhance experiences for potential customers, which ultimately translates to results.

In fact, large companies like Google and Amazon continuously A/B test various aspects of the user experience to find out what resonates with their audiences and what doesn’t. Then they make strategic decisions based on the data.

While your business may not be reaching millions of people, you can still implement the principles of A/B testing in your company’s marketing strategies, including your B2B LinkedIn ads.

Following are some tips on how to A/B test LinkedIn ads to maximize conversions for your B2B business.

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