Author: Jaimie Onasch

How to Capture Engaging Visual Content for Your Hospitality Business with a Smartphone

Posted on by Jaimie Onasch

INTRODUCTION

Professional digital cameras, such as single-lens reflex (DSLR) cameras, have been the standard for capturing high-quality photos and videos for years. However, recent improvements in smartphone camera capabilities present new opportunities for hospitality businesses that do not wish to invest in a DSLR camera or don’t have the skills to operate it.

According to the Pew Research Center, 90% of Americans own a smartphone, which means you or someone on your staff is always equipped with a camera that can capture compelling photos or videos for your hotel or hospitality businesses with ease.

Following are some tips for capturing engaging visual content for your hotel, resort or hospitality business using a smartphone.

Continue reading “How to Capture Engaging Visual Content for Your Hospitality Business with a Smartphone” →

How Hospitality Brands Can Improve Their Reels Through Data

Posted on by Jaimie Onasch

INTRODUCTION

According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.

While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.

Following are some ways hospitality brands can improve their Reels by using data.

Continue reading “How Hospitality Brands Can Improve Their Reels Through Data” →

How Brands Can Use Virtual Influencer Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

Continue reading “How Brands Can Use Virtual Influencer Marketing” →