Tag: trade show

INTRODUCTION

According to the Center for Exhibition Research, there were approximately 9,400 B2B tradeshows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes. 

Keep these three tips in mind to maximize your virtual tradeshow booth experience.

INTRODUCTION

Industry tradeshows are a great tool for marketing your company. According to GraphiColor Exhibits, 83 percent of trade show attendees have some kind of buying power. With the correct strategy, tradeshows can provide an opportunity to expand your company’s customer base and business sales.