LinkedIn Archives - Page 4 of 5 - Public Relations, Advertising & Social Media

How to Market Your Commercial Development on LinkedIn

Posted on July 14, 2021July 23, 2021 by Jaimie Onasch

INTRODUCTION

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built.

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start.

Here are some tips for marketing your commercial development on LinkedIn.

New Features in LinkedIn Advertising 2021

Posted on March 10, 2021March 10, 2021 by Jaimie Onasch

INTRODUCTION

According to LinkedIn, the social media site is home to 690 million professionals and is the No. 1 platform for B2B lead generation. An impressive 96 percent of B2B content marketers use LinkedIn for organic marketing and 80 percent use LinkedIn Advertising.

Like other popular social media platforms, LinkedIn is constantly evolving to create better user experiences and more effective marketing tools. In fact, there have been a variety of advertising updates since we published “New Features in LinkedIn Advertising 2020.”

Here are five LinkedIn advertising features to keep in mind for the rest of 2021.

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New Features in LinkedIn Advertising 2020

Posted on February 26, 2020February 9, 2021 by Taylor Kennedy

INTRODUCTION

With more than 30 million companies on LinkedIn and 303 million monthly active users, according to DataReportal, the social media platform is an effective way to advertise, especially in the B2B sector. From an expansive audience, multiple advertising formats and accurate audience data, LinkedIn provides a degree of targeting and accuracy that other social media platforms can’t match.

Here are three new features in LinkedIn advertising.

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