Tag: LinkedIn

Benefits to Captioning Your LinkedIn Videos

Posted on by Taylor Kennedy

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.

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How to Use LinkedIn Events for B2B Marketing

Posted on by Taylor Kennedy

INTRODUCTION

As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.

Here is how to use LinkedIn Events for B2B marketing.

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How to Market Your Commercial Development on LinkedIn

Posted on by Jaimie Onasch

INTRODUCTION

An example of a commercial development

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built. 

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start. 

Here are some tips for marketing your commercial development on LinkedIn. 

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