Tag: LinkedIn

INTRODUCTION

LinkedIn remains a useful tool for individual branding, and over the past few years, it has gained even more strength as a recruitment tool as we see a record low in the unemployment rate. 

Based on the new features being rolled out this year, LinkedIn appears to want to bolster page functionalities. Here’s a look at new features in LinkedIn in 2022.

INTRODUCTION

For businesses that want to catch the attention of prospective clients and partners, consider creating a LinkedIn Showcase Page. An extension of your LinkedIn company page, a Showcase Page is a channel for deeper engagement with a highly interested segment of your target audience. 

For example, a consumer electronics store could use a Showcase Page to highlight or promote a particular brand it carries, or a global consulting company could use a Showcase Page to promote its healthcare consulting unit. 

Here is how to create and use a LinkedIn Showcase Page.

INTRODUCTION

According to Smart Insights, A/B testing is the top method used by marketers to optimize conversion rates for businesses. That’s because it’s a data-driven way to enhance experiences for potential customers, which ultimately translates to results. 

In fact, large companies like Google and Amazon continuously A/B test various aspects of the user experience to find out what resonates with their audiences and what doesn’t. Then they make strategic decisions based on the data.

While your business may not be reaching millions of people, you can still implement the principles of A/B testing in your company’s marketing strategies, including your B2B LinkedIn ads. 

Following are some tips on how to A/B test LinkedIn ads to maximize conversions for your B2B business.