How to Set Up LinkedIn Business Manager

INTRODUCTION

Earlier this year, LinkedIn launched Business Manager for organizations to manage the people, ad accounts, Pages and businesses they work with from one central place. In simple terms, it helps companies organize their assets.

Here is a look at how Business Manager can be beneficial to your business.

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What’s New in LinkedIn 2022

INTRODUCTION

LinkedIn remains a useful tool for individual branding, and over the past few years, it has gained even more strength as a recruitment tool as we see a record low in the unemployment rate

Based on the new features being rolled out this year, LinkedIn appears to want to bolster page functionalities. Here’s a look at new features in LinkedIn in 2022.

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How to Create and Use a LinkedIn Showcase Page

INTRODUCTION

For businesses that want to catch the attention of prospective clients and partners, consider creating a LinkedIn Showcase Page. An extension of your LinkedIn company page, a Showcase Page is a channel for deeper engagement with a highly interested segment of your target audience. 

For example, a consumer electronics store could use a Showcase Page to highlight or promote a particular brand it carries, or a global consulting company could use a Showcase Page to promote its healthcare consulting unit. 

Here is how to create and use a LinkedIn Showcase Page.

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