Tag: Instagram

Use the Inverted Pyramid Approach for TikToks and Reels

Posted on by Brian Lee

TikTokIn journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.

If you want your audiences to watch your videos on platforms like TikTok and Instagram, then you need to follow this approach by putting the most captivating part, which is called the hook (usually the end of the video), at the beginning. Continue reading “Use the Inverted Pyramid Approach for TikToks and Reels” →

How Hospitality Brands Can Improve Their Reels Through Data

Posted on by Jaimie Onasch

INTRODUCTION

According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.

While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.

Following are some ways hospitality brands can improve their Reels by using data.

Continue reading “How Hospitality Brands Can Improve Their Reels Through Data” →

How Retail Stores Can Use Checkout with Facebook or Instagram

Posted on by Jaimie Onasch

INTRODUCTION

Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.

Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.

Following are some tips on how your retail store can use Checkout with Facebook or Instagram.

Continue reading “How Retail Stores Can Use Checkout with Facebook or Instagram” →