INTRODUCTION
According to Statista, more than 75% of Instagram users are between the ages of 18 and 44, with 31.6% falling within the 25-34 age range. This presents an opportunity for municipalities looking to communicate with their younger residents; however, it’s not enough to just be present on the platform.
To effectively reach younger generations, municipal staff must learn how to leverage Instagram’s key features and differentiate it from the municipality’s other social media platforms and traditional communication outputs.
Following are some tips on how your municipality can use Instagram to connect with younger residents.
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In journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.