Tag: Instagram

What’s New in Instagram in 2022

Posted on by Jaimie Onasch

INTRODUCTION

Instagram logo

According to Statista, Instagram is the fourth-most popular social media platform in the world behind Facebook, YouTube and WhatsApp. Instagram currently has close to 1.5 billion users, which are primarily comprised of 18 to 34-year-olds, making it a good platform for brands trying to reach Millennials and Gen Z.

Like most social media platforms, Instagram is constantly evolving to keep up with the competition and improve the user experience for individuals, creators and brands. 

Following are some new Instagram features or updates your brand can use in 2022. 

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How to Fix Instagram Connection Issues in Meta Business Suite

Posted on by Jaimie Onasch

INTRODUCTION

Instagram connection message

Meta Business Suite is a useful management tool for brands and business owners who use various Meta products like Facebook, Instagram, Messenger, Shops and ads. Occasionally, however, there are some quirks that can cause some frustration. 

One example involves connecting an Instagram account to your Facebook page in Meta Business Suite. What should be a pretty straightforward process can be derailed by a message stating “The Instagram account is already connected [to a different Facebook page].”

Following are some scenarios and things to try if you are experiencing issues connecting your Instagram account to Meta Business Suite.

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How Retailers Can Use Instagram Link Stickers in Stories

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Link Stickers graphic

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers. 

Following are some tips on how retailers can use link stickers in their Instagram stories.

Continue reading “How Retailers Can Use Instagram Link Stickers in Stories” →