INTRODUCTION
According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.
While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.
Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.
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