Tag: hospitality

How to Create Social Media Graphics for Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Photoshop designVisual components are an essential part of your hotel’s social media marketing plan. In fact, an infographic by Ragan Communications reveals that visual content is 40 times more likely to be shared on social media than text alone.

While it may be tempting to flood your social media accounts with stock photos, a 2016 survey conducted by Venngage found that only 7.6 percent of online marketers felt stock photos generated the biggest impact. Meanwhile, 41.5 percent of online marketers identified infographics and other original graphics as the most engaging.

The right graphics can help your hotel, resort or bed & breakfast tell its story and reinforce the brand. Here are some tips on how to create engaging social media graphics for your hotel. Continue reading “How to Create Social Media Graphics for Your Hotel” →

How to Set up SnapChat Filters for Your Hotel

Posted on by Brian Lee

INTRODUCTION

Snapchat filterA Snapchat filter is a graphic that overlays a photo or video you take. It’s a quick and easy way of adding decorations or branding to your photos and videos.

(On the image on the right, you’ll see that Yahoo! is promoting its fantasy baseball league through a spring training filter.)

Filters are different from Snapchat lenses, which use augmented reality to enhance or distort a photo or video through facial recognition.

After a user takes a photo or video, they can swipe to add filters. Your hotel, resort or bed & breakfast can create a geofilter for your property that is only accessible to people inside the boundary you set.

You should create filters of your restaurant, pool, events, room specials, etc., to build brand awareness or maintain top-of-mind awareness by having your guests and visitors spread your messages to their respective networks. Continue reading “How to Set up SnapChat Filters for Your Hotel” →

Seven Pinterest Boards Your Hotel Should Have

Posted on by Jaimie Onasch

INTRODUCTION

PinterestAccording to Pinterest, more than 200 million people use the social media site every month, and they use it to plan everything from what they’re having for dinner tonight to where they’ll go on their next vacation.

The platform’s visual and shareable nature makes it ideal for brand promotion and exposure. In fact, Pinners are 47 percent more likely to be introduced to new brands than people on other social networks.

Is your hotel taking advantage of Pinterest? Remember, users can follow your hotel as a whole or they can choose to follow specific boards.

Following are seven Pinterest boards your hotel should create.

  1. Showcase your rooms. Show off a variety of rooms to appeal to different types of travelers. For instance, suites or connecting rooms might appeal more to families, while single-bed rooms (with some flowers and a bottle of champagne) may be more attractive to couples.
  2. Feature amenities. Start by determining what makes your hotel unique and highlighting those features. For instance, if your facility houses a pool or arcade, create a board dedicated to family-friendly fun. If your location has an onsite spa or yoga studio, emphasize the luxury experience your hotel provides.
  3. Flaunt your restaurant. According to Statista, food and drink are among the most popular categories on Pinterest. Establishments that offer onsite dining should create a separate board for this amenity. Signature recipes and seasonal selections are good places to start. Pin photos of these items or recipe graphics to encourage repins.
  4. Highlight event hosting. Entice meeting and event planners by pinning examples of the types of events your hotel is capable of hosting. Larger events such as weddings, corporate meetings and company parties, as well as smaller gatherings such as family reunions, should be displayed on your hotel’s event board. Make sure to get permission before pinning any event photos that feature guests.
  5. Display local attractions and activities. Travel is one of the top 10 categories on Pinterest with more than 3 billion travel-related ideas and an average of 2 million saves per day. Inspire people to visit your city and stay in your hotel by highlighting area attractions such as monuments, sports teams or museums, as well as seasonal activities such as festivals and ski hills.
  6. Provide a behind the scenes look. Intrigue potential guests with a sneak peek of what happens behind the scenes at your hotel. For instance, you could pin an image of your staff setting up for an event or a photo of chefs preparing dinner. A lot of hard work and dedication goes into your everyday operations, so be sure to share it.
  7. Encourage guests to share their experiences. Create a “guest experiences” group board to allow past guests and visitors to pin some of their favorite moments at your hotel, as well as testimonials and reviews. This can help stimulate engagement and boost interest in your hotel.

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