Tag: hospitality

How Hotels Can Use Direct Marketing to Attract Corporate Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.

Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.

Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.

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Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities

Posted on by Jaimie Onasch

INTRODUCTION

According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.

While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.

Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.

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How Hospitality Businesses Can Use Meta AI to Enhance Content

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global market size and revenue for artificial intelligence (AI) is expected to exceed $735 billion by 2030.

In the past few years alone, we have seen a dramatic increase in AI-powered tools for existing marketing platforms such as email marketing software, design programs and social media. Meta is no exception, as it has introduced various new AI tools that are designed to help businesses enhance their organic and paid social media content.

Following are some tips on how your hospitality business can use Meta’s AI tools.

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