After a challenging 2020 for healthcare, many health tech conferences in 2021 will return to being in-person (or at least with a hybrid approach). This is another opportunity for health tech leaders to meet, share and exchange insights related to the industry.
Here is a look at the major health tech conferences in 2021. We’ll update the information as it becomes available.
Continue reading “A Look at the Major Health Tech Conferences in 2021”
According to Statista, the global digital health market is expected to exceed $500 billion by 2025, and the health IT segment (which is already at $280 billion) is expected to generate the largest revenue share.
However, B2B health tech companies face a unique set of challenges when it comes to promoting and selling their platforms. Oftentimes, they need to target both physicians (the users) and financial decision-makers to be successful.
Following are some tips on how you can market your health tech platform to those audiences.
Continue reading “How to Market Your Health Tech Platform to the Physician and the Buyer”
The average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.
With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.
Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup”