Tag: Google

How to Use Google Ads Smart Campaigns for Local Businesses

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.

Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads. 

Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.

Following are some tips on how to use Google Ads Smart campaigns for your local business.

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How to Set up a Google Business Page for Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Google My Business

According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it. 

That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.

Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.

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