How Hospitality and Retail Businesses Can Advertise on Google Maps

INTRODUCTION

According to Statista Google Maps is the most downloaded navigation app in the United States with more than 21 million downloads.

In addition to its navigation feature, Google Maps integrates with Google Business profiles, which gives users access to detailed information about local businesses, such as hours, a description and customer ratings. Businesses also can advertise on Google Maps to make their company more visible to individuals using the platform.

Following are some tips your retail or hospitality business can use to advertise on Google Maps.

Continue reading “How Hospitality and Retail Businesses Can Advertise on Google Maps”

New Google Maps API Tutorial

INTRODUCTION

On June 11, 2018, Google began requiring an API key and a Google Cloud Platform billing account to access its core products, including Google Maps. If you have, say, a Google map on your website showing the location of your business, it suddenly was replaced with a message that said, “This page can’t load Google Maps correctly.”

Google’s motive is financial. Your Google Cloud Platform account includes a $200 monthly credit on usage for the products. According to Google’s pricing table, that equates to 100,000 monthly static map loads, 28,000 monthly dynamic map loads, 28,000 panoramic static street views or 14,000 monthly panoramic dynamic street views.

Here’s how to obtain an API key for Google Maps and link it to your website. Continue reading “New Google Maps API Tutorial”

How to Create a Google Map with Pinpoints

*Confirmed again on Feb. 20, 2019*

I never understand why companies continuously change their procedures. What’s worse, most don’t explain the new procedures to their customers. Google is guilty of this when it changed how to make a Google map with pinpoints. As of March 5, 2015, here are the new steps:

  1. Google My Maps 2Log into your Google account (e.g. Gmail). Note: all maps you create will be saved to your Google Drive.
  2. Go to google.com/mymaps or google.com/maps/d.
  3. Choose Create a New Map. From here, there are numerous ways to begin.
  4. For example, you can type in a location in the search bar at the top of the screen. That location will be noted with a green pin. To add it to your map, click on the green pin and choose “Add to map.”
  5. Repeat step four until you have all the pinpoints added.

Google allows you to have multiple layers, each with its own set of pinpoints, on one map. You automatically start with an “Untitled layer” (rename by clicking on the three dots and choosing “Rename this layer”). Add more by clicking on “Add layer.”

In addition, Google allows you to import a list of locations saved as a CSV, XLSX or KML file. Under your layer, before you add any pinpoints, click on “Import.”