How to Use Google Ads Smart Campaigns for Local Businesses

INTRODUCTION

According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.

Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads

Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.

Following are some tips on how to use Google Ads Smart campaigns for your local business.

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