Google Ads Archives - Page 3 of 4 - Public Relations, Advertising & Social Media

What’s New in Google Search Ads in 2022

Posted on August 17, 2022August 24, 2022 by Jaimie Onasch

INTRODUCTION

According to Statista, Google’s search market share is more than 62 percent in the United States. The platform also accounts for about 30% of all digital ad revenue, making it the top online advertising platform in the country.

Google Ads, formerly known as Google AdWords, launched in 2000 and has since undergone numerous tweaks and changes. Over the past 20+ years, the platform has introduced new bid strategies, targeting parameters, ad formats and more. These efforts have helped Google dominate the market, and you should expect the platform to continue to evolve in the future.

Following are some new features and updates for Google Search Ads in 2022.

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How Retailers Can Use Google Display Ads

Posted on October 12, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.

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How to Create Google Remarketing Ads

Posted on January 24, 2020January 24, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google generates 62.5 percent of all core searches in the United States, easily making it the most popular search engine in the country. Similarly, its ad platform has the highest share of U.S. digital ad spend.

While many businesses are using Google Ads to improve brand visibility, only about half are using Google remarketing to enhance their efforts.

Remarketing (or retargeting) ads are a powerful way to reposition your brand in front of people who already have some familiarity with it. Essentially, the ads follow individuals who have visited your website around the internet as they browse other sites. That process can help keep your business top-of-mind and drastically increase conversions.

Following are some tips on how you can use Google remarketing ads for your businesses.

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