Tag: Google Ads

How to Pair Retargeting Ads with Google Search Ads

Posted on by Jaimie Onasch

INTRODUCTION

Google Search ads are an effective way to reach people who are actively searching for products or services like yours. However, according to WordStream, the average conversion rate for Google Ads is just 4.40% on the search network.

In other words, only about four people out of 100 are taking a specific action, such as making a purchase or completing a lead form, from search ads alone. When paired with targeted push marketing efforts, specifically Google retargeting ads, your business’s conversion rate could increase by 115%.

Following are some tips on how to use retargeting ads with Google Search ads.

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How Hospitality Companies can Track Competitors’ Paid Ads

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the travel industry is expected to spend more than $4.5 billion on digital advertising in the United States. In addition, 82% of restaurants in the United States use social media as part of their marketing strategy, which includes boosts and paid ads. 

To stay competitive, hospitality businesses should monitor how their competitors use sponsored content to reach potential guests, including which platforms and the type of media they use.

Following are some ways your hotel or restaurant can track competitors’ paid ads.  

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How to Run Political Ads on Google

Posted on by Jaimie Onasch

INTRODUCTION

Google Ads is often used by individuals and organizations to run political ads in the United States. In 2022 alone, Google advertisers included players from both major political parties and supporting committees.

Whether you are running political ads on a small or large scale, you must adhere to Google Ads requirements before you can run these types of campaigns.

Following are some tips on how to run issues-based or election-based political ads on Google.

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