Tag: Google

How to Use Google’s AI Tools to Promote Your Retail Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Fortune Business Insights, the global market size for artificial intelligence (AI) in retail is currently $9.36 billion and is expected to increase by more than $75 billion by 2032.

Today’s retailers are leveraging AI more than ever to help optimize productivity and efficiency in all aspects of their business, including marketing. Google’s AI tools can help retail businesses promote themselves and their product(s) effectively while saving time and resources. 

Following are some ways you can use Google’s AI tools to promote your retail business.

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How to Create Google Remarketing Ads

Posted on by Jaimie Onasch

INTRODUCTION

Google Remarketing logo

According to Statista, Google generates 62.5 percent of all core searches in the United States, easily making it the most popular search engine in the country. Similarly, its ad platform has the highest share of U.S. digital ad spend.

While many businesses are using Google Ads to improve brand visibility, only about half are using Google remarketing to enhance their efforts.

Remarketing (or retargeting) ads are a powerful way to reposition your brand in front of people who already have some familiarity with it. Essentially, the ads follow individuals who have visited your website around the internet as they browse other sites. That process can help keep your business top-of-mind and drastically increase conversions.

Following are some tips on how you can use Google remarketing ads for your businesses. 

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