Reviews are an important component of the consumer’s decision-making process. That’s why you need to address negative reviews on Google, Yelp, Facebook, etc.
Watch this short video for some quick tips on how to respond to negative reviews.
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According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it.
That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.
Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.
Continue reading “How to Set up a Google Business Page for Your Hotel”
On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.
Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.
Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.
Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.
Continue reading “How to use Retargeting for Your Online Store”