INTRODUCTION
Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.
Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.
Following are some tips on how your retail store can use Checkout with Facebook or Instagram.
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Hotels and resorts often turn to social media to spread the word about their available job opportunities. Until recently, many hospitality businesses had been using Jobs on Facebook to help attract potential candidates.