developers Archives - Page 2 of 4 - Public Relations, Advertising & Social Media

How to Market Your Properties During a Pandemic

Posted on June 12, 2020June 12, 2020 by Jaimie Onasch

INTRODUCTION

Historically, the spring and summer months have been the busiest for realtors across the country, generating 2.1 million transactions and 40 percent of annual sales volume.

However, the emergence of the novel coronavirus in the United States has drastically altered real estate trends and how the industry operates.

According to a recent housing trends report, total inventory is down 25 percent compared to the same time last year, and time on the market has increased. While this may seem discouraging, people are still looking to buy and sell.

Following are some tips on how realtors and developers can market their properties during a pandemic.

How Developers Can Handle Crisis PR

Posted on July 8, 2019December 10, 2019 by Taylor Kennedy

INTRODUCTION

As mentioned in a previous blog post, when developers propose new developments, including commercial, mixed-use or residential, they require immense public relations efforts. PR also is needed when a crisis or incident occurs, as it can help to preserve your brand, reputation and ability to win future projects.

Here are two examples of how developers handled crisis communications and PR for their developments:

Continue reading →

How to Manage Public Involvement of Your Proposed Development

Posted on December 19, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?

It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.