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How Retail Stores Should Use Email Marketing Automation

Posted on August 18, 2021August 23, 2021 by Jaimie Onasch

INTRODUCTION

According to Litmus research, email marketing for the retail, e-commerce and consumer goods or services industry has an average ROI of $45 for every $1 spent. However, today’s consumers expect personalized communications, which can cost you a lot of time if you’re trying to do this manually.

That’s where email marketing automation comes it. Automated campaigns, also known as drip campaigns, allow you to automatically send emails based on certain triggers, like a designated timeframe or a consumer’s specific action(s). This allows you to streamline your marketing efforts so you can reach the right customers at the right time, and hopefully, generate sales.

Following are some tips for using email marketing automation for your retail store or e-commerce shop.

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Tips on LinkedIn Marketing for Higher Ed

Posted on August 6, 2021August 9, 2021 by Taylor Kennedy

INTRODUCTION

Effective higher education marketing requires a well-thought-out social media presence, including on LinkedIn. To make sure your institution stands out, optimize the platform’s features to achieve your goals, whether that’s to increase enrollment or build relationships with prospective students, current students, staff and alumni.

Here are tips on LinkedIn marketing for higher education institutions.

How to Use OTA Marketing for Your Hotel

Posted on February 22, 2021February 22, 2021 by Jaimie Onasch

INTRODUCTION

While Online Travel Agencies (OTAs) have been around for years, more and more travelers are using them to plan and book their trips each year. In fact, the market size of the global online travel agent sector is expected to exceed $820 billion by 2023.

Recent research from Expedia Group also reveals that travelers are 57 percent more likely to book through an OTA than before the pandemic. If your hotel isn’t using OTA marketing, now is the time.

Since Expedia Group (Expedia, hotels.com, Travelocity, Orbitz) and Booking Holdings (booking.com, Priceline, Agoda) are the major OTA players, it makes sense to start with them.

Following are some tips on how you can use OTA marketing to increase brand awareness and drive bookings to your hotel, hotel group or resort.

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