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How to Use Digital Marketing for Environmental Justice

Posted on January 11, 2023January 23, 2023 by Taylor Kennedy

INTRODUCTION

According to the U.S. Environmental Protection Agency, environmental justice is the fair treatment and meaningful involvement of all people, regardless of race, ethnicity, culture, income or education level with respect to development, implementation and enforcement of environmental laws, regulations and policies. Execution often requires tailoring your standard public engagement tactics toward these target audiences.

Here are some ways to use digital marketing for environmental justice:

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How to Use Marketing to Recruit

Posted on March 10, 2022March 23, 2022 by Brian Lee

INTRODUCTION

Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

Keeping this idea in mind, I recommend using marketing strategies and tactics in your recruitment efforts. Here are a few tips on how to get started.

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How to Use LinkedIn Events for B2B Marketing

Posted on September 9, 2021September 16, 2021 by Taylor Kennedy

INTRODUCTION

As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.

Here is how to use LinkedIn Events for B2B marketing.

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