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Best Practices When Pitching a Podcast

Posted on June 15, 2021June 17, 2021 by Taylor Kennedy

INTRODUCTION

According to Edison Research, approximately 80 million Americans listen to podcasts weekly. This makes sense as they’re easy to access and follow, both at home/office and on the road.

Having your clients featured on the right podcast can be an effective public relations and marketing strategy. It not only increases their brand recognition, but it also expands the company’s reach and helps the staff be perceived as experts in their field.

Here are best practices to follow when pitching a podcast.

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How Retail Stores Can Use Instagram Reels

Posted on June 3, 2021June 3, 2021 by Jaimie Onasch

INTRODUCTION

According to a survey by Animoto, consumers prefer videos over other types of content brands post to social media. In addition, more than 70% of respondents said videos have influenced a product purchase.

Short-form video, in particular, is gaining popularity thanks to video-sharing apps like TikTok. Instagram recently released its own short-form video feature called Instagram Reels. With Reels, you can create 15- or 30-sec. videos with overlayed text, filters, audio, special effects and stickers, much like what you see on TikTok.

Following are some tips on how to use Instagram Reels for retail marketing.

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How Restaurants Can Use Instagram Reels

Posted on May 28, 2021May 28, 2021 by Jaimie Onasch

INTRODUCTION

It’s no secret that video is becoming the most popular form of content on the internet. In fact, the Cisco Annual Internet Report estimates that online videos will account for more than 80% of all traffic by 2022. In addition, social video generates 1,200% more shares than text and image content combined.

Short-form video, in particular, is gaining popularity thanks to emerging social media platforms like TikTok. If you’re like many restaurant marketers, you may not have the time or resources to build a following on a new platform. Since foodies already live on Instagram, it makes sense to take advantage of their newest product–Instagram Reels.

Launched in August of 2020, Instagram Reels are 15- or 30-second videos that can be overlayed with audio, text, special effects and stickers, similar to what you see on TikTok.

Following are some tips on how to use Instagram Reels for restaurants.

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