When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.
Here’s how to find and work with micro-influencers for your grand opening or brand activation.
Continue reading “How to Find and Work with Micro-Influencers for Your Grand Opening”
According to Statista, WhatsApp is the most popular mobile messenger app worldwide, with approximately 2 billion monthly active users. It was acquired by Meta in 2014 and integrates with some of Meta’s other products.
WhatsApp Business can be particularly useful for hospitality and recreation businesses, as it allows them to attract new customers, drive sales, engage with their guests and build long-lasting customer relationships.
Following are some ways your hospitality or recreation business can use WhatsApp Business.
Continue reading “How Hospitality and Recreation Businesses Can Use WhatsApp Business”
At the Wisconsin Lodging Conference & Trade Show this week, I was named the Wisconsin Hotel & Lodging Association Associate of the Year. According to its description, “This award honors a high degree of industry dedication and knowledge.” Continue reading “WHLA Associate of the Year”