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How to Use Webinars for B2B Lead Generation

Posted on June 23, 2021June 23, 2021 by Jaimie Onasch

INTRODUCTION

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands.

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads.

Following are some tips on how to use webinars for B2B lead generation.

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How to Market Your Saas Platform to Customers

Posted on September 23, 2019September 23, 2019 by Jaimie Onasch

INTRODUCTION

According to Statista, the global SaaS market is expected to exceed $155 billion by 2020, which is more than double what it was just six years ago. If you’re a startup, those numbers are encouraging, but you’re also facing a lot of competition.

While it can be expensive to develop a quality product, it is important to dedicate some funds to marketing. A well-thought-out strategy helps startups identify the right market for their product and should make selling easier in the long run.

Following are some tech startup marketing tips your company should use to promote your SaaS platform to customers.

How to Promote Your Tech Startup’s Subject Matter Experts

Posted on September 17, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

Within your tech startup, you will most likely have at least one subject matter expert (SME), or a person with expertise and experience in a certain area. They are important to your company for many reasons, one being that investors and potential customers ultimately want to do business with experts.

In addition, subject matter experts who understand and can help guide the sales process drive growth in top-performing B2B companies, according to a Forbes article.

Your SMEs also can serve as the “go-to” person to answer questions from the media, if you brand them correctly. Following are tips on how to promote your tech startup’s subject matter experts.

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