INTRODUCTION
According to Statista, the global SaaS market is expected to exceed $155 billion by 2020, which is more than double what it was just six years ago. If you’re a startup, those numbers are encouraging, but you’re also facing a lot of competition.
While it can be expensive to develop a quality product, it is important to dedicate some funds to marketing. A well-thought-out strategy helps startups identify the right market for their product and should make selling easier in the long run.
Following are some tech startup marketing tips your company should use to promote your SaaS platform to customers.
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In any business, a leader’s job is to establish a vision and motivate internal and external audiences to embrace it and enhance it. If you’re managing external communications, including speeches, blog articles and tweets, for your CEO, it’s essential to convey this vision in his/her tone of voice.