Search Results for: content marketing

Professional Speaking

Brian Lee is a dynamic, energetic and engaging speaking whose expertise has provided him the opportunity to present regularly on the topics of public relations, crisis communications, reputation management, digital marketing and social media at conferences, expos, higher education and various organizations.

Contact us to book Brian for your next event.

Professional Speaking Engagements

2024

  • WARF UpStart: “Marketing & Public Relations” (Feb)
  • WARF UpStart: “Using the Web for Your Business” (March)

2023

  • WARF UpStart: “Marketing & Public Relations” (Feb)
  • WARF UpStart: “Using the Web for Your Business” (March)
  • IDM Hospitality: “How to Network” (March)
  • IDM Hospitality: “How to Get Started with Short-Form Video” (March)
  • Madison College Challenge: “Finances” (April)
  • AMA-Madison: “How to Prepare for a Crisis” (April)
  • WARF UpStart: “Marketing & Public Relations” (Oct)
  • WARF UpStart: “Using the Web for Your Business” (Oct)
  • Madison College Challenge: Info Session (Nov)
  • Wedding Industry Network Educational Conference: “How to Advertise on Social Media” (Nov)
  • SBDC Digital Marketing & Social Media Conference: “How to Get Started with Content Marketing & SEO”  (Dec)

2022

  • UW-Stevens Point PRSSA: “Hospitality, F&B and Retail PR and Marketing” (Feb)
  • WARF UpStart: “Marketing & Public Relations” (Feb)
  • WARF UpStart: “Using the Web for Your Business” (March)
  • IDM Hospitality: “F&B Marketing Priorities in 2022” (March)
  • IDM Hospitality: “The Power of LinkedIn” (March)
  • IDM Hospitality: “Shift of Brand Ads to Job Ads” (March)
  • Fresh Ex: “How to Get Started with Short-Form Video on Social Media (April)
  • Ad 2 Madison: Diversity Panel (May)
  • WARF UpStart: “Marketing & Public Relations” (Oct)
  • WARF UpStart: “Using the Web for Your Business” (Oct)
  • Wisconsin Restaurant Association: “How to Network” (Oct)
  • Madison West DECA: “How to Get a Job in Marketing” (Nov)”
  • Wisconsin Housing Alliance: “Telling Your Story” (Nov)
  • Madison College Center for Entrepreneurship: “How to Advertise on Facebook and LinkedIn” (Nov)

2021

  • Social Media Breakfast: “Crisis Communications Management: Preparing & Executing Your Plan” (Feb.)
  • Dane Buy Local: “How to Prepare for a Crisis” (Feb.)
  • WH&LA Spring Symposium & Expo: “Hotel Marketing Priorities in 2021” (March)
  • Madison College Challenge: “Product/Service” (April)
  • Madison College Challenge: “Finances” (April)
  • Ad 2 Madison: Workplace Diversity Panel (May)
  • Wisconsin Restaurant Association Insights Summit: “Restaurant Marketing Priorities in 2021” (May)
  • Wisconsin Restaurant Association: “How to Network” (Oct)
  • WARF UpStart: “Marketing & Public Relations” (Oct)
  • WARF UpStart: “Using the Web for Your Business” (Oct)
  • WWBIC Cup of Joe: Entrepreneurship (Nov)
  • Black and Brown Entrepreneur Center: Marketing, Advertising, & Social Media (Nov)
  • UW School of Journalism: “Diversity, Equity and Inclusion for the 21st Century Workforce” (Dec)

2020

  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (March)
  • Midwest Foodservice Expo: “How to Monitor and Respond to Negative Reviews Online” (March)
  • Midwest Foodservice Expo: “How to Attract Out-of-Town Visitors to Your Restaurant” (March)
  • Middleton Chamber of Commerce: “How to Advertise on Facebook” (April)
  • Ad 2 Madison: Workplace Diversity Panel (May)
  • Madison College Center for Entrepreneurship: “How to Build a Website from Scratch” (June)
  • Fitchburg Chamber of Commerce: “Facebook Advertising” (July)
  • AAF-Des Moines: “Developing a Crisis Communications Plan” (Sept.)
  • Wisconsin Alumni Research Foundation’s UpStart Program Extras: “Using Social Media for Business” (Oct.)
  • Wisconsin Alumni Research Foundation’s UpStart Program Extras: “How to Build Your Own Website From Scratch” (Oct.)
  • Ad 2 Madison: “Keep Calm and Communicate in a Crisis” (Nov.)
  • Council of State Restaurant Associations Fall Conference: “Tackling Today’s Media & Communications Needs” (Nov.)
  • Association of WI Lobbyists: “How to Build Your Personal Brand Using Content Marketing” (Dec.)

2019

  • Wisconsin Precast Concrete Association Winter Conference: “Advertising on Social Media” (Jan.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (March)
  • Midwest Foodservice Expo: “How to Build Your Own Website” (March)
  • Governor’s Conference on Tourism: “How to Protect Your Brand During a Crisis” (March)
  • UW School of Journalism: “Careers in PR and Social Media” (April)
  • Doric Conference: “Increasing Your Online Visibility” (April)
  • South Metropolitan Business Association: “How to Advertise in Popular Social Media Platforms” (Sept.)
  • WRA Restaurant Insights Summit: “Advanced Facebook Advertising” (Sept.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Oct.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Oct.)

2018

  • AAF-Dubuque: “Developing a Crisis Communications Plan” (Jan.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Feb.)
  • Wisconsin Restaurant Association Midwest Foodservice Expo: “How to Build Your Own Website” (March)
  • Wisconsin Restaurant Association Midwest Foodservice Expo: “Apps for Your Business” (March)
  • Wisconsin Ready Mixed Concrete Association Convention: “How to Use Social Media and Digital Marketing for Your Business” (March)
  • UW School of Journalism: “Careers in PR and Social Media” (April)
  • Travel Dubuque: “Crisis Communications Management” (May)
  • Wisconsin Healthcare Public Relations & Marketing Society Tri-State Conference: “Why Reputation Matters in Healthcare” (Sept.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Oct.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Oct.)
  • Madison Black Chamber of Commerce: “Using Social Media to Build Your Business and Brand” (Oct.)

2017

  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Feb.)
  • UW School of Business: “PR Issues and Strategies in Today’s Society” (March)
  • UW School of Journalism: “Careers in PR and Social Media” (April)
  • Midwest Wedding Summit: “How to Advertise in Popular Social Media Platforms” (Sept.)
  • Midwest Wedding Summit: “How to Measure and Analyze Your Social Media Efforts” (Sept.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Oct.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Oct.)
  • Wisconsin Society of Association Executives Innovation Summit: “Crisis Communications Management” (Oct.)
  • UW-Madison PRSSA: “How to Network” (Nov.)

2016

  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Feb.)
  • Nature Net: “Content Marketing” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (March)
  • Wisconsin Restaurant Association Midwest Foodservice Expo: “Advertising through Google AdWords and Facebook Ads” (March)
  • Wisconsin Restaurant Association Midwest Foodservice Expo: “Crisis Communications Management” (March)
  • University of Wisconsin: Careers in PR and Social Media (March)
  • Madison Chapter of National Association of Wedding Professionals: “Using Digital Marketing to Attract Customers” (April)
  • Center for Community Stewardship: “Promoting Your C4CS Project” (April)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “How to Measure and Analyze Your Social Media Efforts” (July)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Oct.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Oct.)
  • AMA-Madison: “How to Advertise in Popular Social Media Platforms” (Nov.)

2015

  • Breakthrough Cocktail: interview (Feb.)
  • Energy, Utility & Environment Conference (EUEC): “Using Social Media in Your Public Outreach Campaign” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Feb.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (March)
  • Communications Diversity Panel (March)
  • Wisconsin Mortgage Bankers Association: “Making Your Message Memorable at the Capitol” (March)
  • UW-Whitewater Commvergence Advertising and Public Relations Conference: Panel (April)
  • Madison Chapter of National Association of Wedding Professionals: “Using Social Media and Facebook Advertising for Your Business” (July)
  • Advanced Government Finance Institute: “Communications Strategies” (July)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “The Best Apps for Your Business” (Aug.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Marketing, PR and Social Media for your Business” (Sept.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (Oct.)
  • SCORE Madison: “5 Big Mistakes New Entrepreneurs Make (and How to Avoid Them)” (Oct.)
  • UW-Madison Chapter of AMA: “Getting into the World of PR and Marketing” (Nov.)

2014

  • Wisconsin Women’s Business Initiative Corporation: “Building and Marketing Your Online Store” (March)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web for Your Business” (April)
  • PRSA Midwest Conference: “How to Measure and Analyze Your Social Media Efforts” (June)
  • Snow & Ice Management Association Annual Symposium: “Effectively Using Social Media in your Company” (June)
  • Latino Chamber of Commerce: “Marketing for New Businesses” (July)
  • PRSA Central Iowa: “Content Marketing for PR Practitioners” (July)
  • New York University PR Grad Class: Agency Life (Sept.)
  • Dane Buy Local: “Using Social Media for Business” (Sept.)
  • MATC-Portage: “How to Use Facebook and Other Social Media for Business” (Sept.)
  • PRSA White Pine: “How to Measure and Analyze Your Social Media Efforts” (Oct.)
  • Wisconsin Alumni Research Foundation’s UpStart Program: “Using the Web and Social Media for Your Business” (Oct.)
  • American Family Insurance DreamBank: “5 Big Mistakes New Entrepreneurs Make (and How to Avoid Them)” (Oct.)
  • Western Technical College: “Effectively Using Social Media in your Company” (Oct.)
  • UW-Whitewater PRSSA: PR (Nov.)
  • Wisconsin Parking Association Annual Conference: “How Parking Professionals Can Use Social Media” (Nov.)
  • SBDC Small Business Owner Symposium: “The Best Apps for Business” (Dec.)

2013

  • Precast Concrete Association: “Working with the Media” (Jan)
  • UW-Whitewater: “Establishing and Maintaining Your Online Identity” (Feb)
  • Madison College Lunch & Learn: “Tools to Manage and Track Your Social Media Efforts” (March)
  • Wisconsin Society of Association Executives: “Integrating Social Media into your Association” (April)
  • UW-Madison Adult Career and Special Student Services: Networking panel (April)
  • Media Communications Association International – Madison: “Utilizing Social Media to Achieve Company and Client Goals” (May)
  • Association of Fundraising Professionals – Rockford: “Don’t Just Communicate–Integrate!” (May)
  • gener8tor Summer 2013 class: “Messaging and PR” (June)
  • InBusiness Seminar Series: “The Best Apps for Business” (Aug)
  • Madworks Coworking monthly programming: Host/moderator (Sept)
  • InBusiness Expo & Conference: “LinkedIn Marketing Strategies” (Oct)
  • Wisconsin Early Stage Symposium: Messaging Panel (Nov)
  • ACEC WI/DFD Consultants Conference: “Social Media and Apps for Project Execution” (Nov)

2012

  • UW-Eau Claire PRSSA: “Networking and Networking Through Social Media” (Feb)
  • Upper Iowa University: “Using Social Media to Grow Your Business” (Feb)
  • Wisconsin Restaurant Association: “How to Engage in Social Media and Digital Marketing” (March)
  • Greater Madison Chamber Small Biz Conference: “Marketing with Facebook: How it’s Really Done” (April)
  • American Institute of Architects Wisconsin Expo: “Enhancing Your Business Development with Social Media” (May)
  • Madison Chapter of National Association of Wedding Professionals: “Engaging Customers with Social Media & Digital Marketing” (May)
  • Wisconsin Technical College System Annual ACE Meeting: “Recruiting CE Students Using Social Media” (Oct)
  • Upper Iowa University: “Social Media and Digital Marketing for Business” (Oct)
  • Madison College Lunch & Learn: “Building Your Professional Network Through Social Media” (Oct)
  • Panel: “Social Media for Biotechnology” (Oct)
  • AAF-Northern Illinois: “Navigating a Crisis” (Oct)
  • Mead & Hunt annual conference: “Social Media for Project Managers” (Oct)
  • Wisconsin Early Stage Symposium: Marketing Panel (Nov)
  • Association of Wisconsin Lobbyists: “Social Media for Lobbyists” (Dec)

2011

  • AAF District 10 Leadership Conference: “Working with and Recruiting Young Professionals” (Jan)
  • Edgewood College: “Integrating Social Media into Your Business” (April)
  • SMPS Wisconsin: “How to Pitch and Get Published” (April)
  • NBC-15: Guy Talk (May)
  • Food Concepts: “Integrating Digital Marketing into Your Campaign” (May)
  • Herzing University: “Social Media and Digital Marketing Case Studies” (Aug)
  • Wisconsin Restaurant Association: “How to Engage in Social Media to Grow Your Business” (Oct)

Pre-2011

  • UW-Madison School of Journalism: “Challenges of PR” (Oct 2008)
  • Madison College: “Minority Leaders in Business: PR” (Feb 2009)
  • Greater Madison Chamber: “Networking” (July 2009)
  • Herzing University: “How to Engage in Social Media” (Oct 2009)
  • Edgewood College: “How to Engage in Social Media” (Jan 2010)
  • Madison College: “Minority Leaders in Business: PR” (March 2010)
  • UW-Madison College of Letters & Science: Career Services Open House (Sept 2010)

Services

Public Relations

aka public relations companies, PR firms

Media Relations

  • Earn press coverage for your organization
  • Develop messages and perform media training
  • Serve as your organization’s spokesperson
  • Host press conferences and other media events

Reputation Management and Crisis Communications Management

  • Maintain and protect your brand
  • Shape public perceptions
  • Rebuilt trust in you and/or your organization after a negative event
  • Re-establish your reputation
  • Manage online reviews

Issues Management, Public Involvement

  • Resolve local, federal and legislative issues
  • Set up editorial board meetings
  • Engage your customers and stakeholders
  • Plan and oversee events and public meetings

Marketing and Advertising

aka media buying, ad buying, marketing agency, advertising agency

Advertising

  • Build awareness for your brand, product or services
  • Media buying: Buy ad space for print, TV, radio and online
  • Script and produce TV and radio commercials
  • Design print and billboard ads
  • Write ad copy and slogans

Marketing

  • Create and execute promotions
  • Organize direct mail and e-mail marketing
  • Perform market research and secret shopping
  • Execute influencer marketing

Social Media and Digital Marketing

aka social media consulting, Internet marketing, web marketing, online marketing

Social Media

  • Integrate social media tools with PR and advertising strategy
  • Engage your audience and maintain top-of-mind awareness
  • Monitor what’s said about your brand or product

Digital Marketing

  • Execute search engine optimization (SEO)
  • Execute paid search engine marketing (SEM) and remarketing campaigns on Google, Facebook and AdRoll
  • Execute and manage social media advertising campaigns on Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter and WeChat
  • Develop content marketing campaigns

Creative

aka graphic design firm, creative marketing agency

Graphic Design

  • Develop your brand and corporate identity
  • Design logos, business cards, etc.
  • Construct tradeshow displays and marketing collateral
  • Conceptualize product packaging

Multimedia

Website

  • Build and design websites
  • Manage and update websites

Multimedia

  • Script and produce videos
  • Script and produce webinars

Guest Speaking

Keynote and breakout topics include:

  • Public relations
  • Crisis communications
  • Reputation management
  • Digital marketing
  • Social media
  • Business apps
  • Entrepreneurship

How to Market Your Medical Device to Physicians

Posted on by Jaimie Onasch

INTRODUCTION

stethoscopeMarketing medical devices has evolved since the days of business lunches and in-office visits. Many practices, especially hospital-based practices, no longer allow sales representatives in the office, and physicians’ schedules have become more hectic than ever.

In fact, a 2016 Survey of America’s Physicians conducted by Merrit Hawkins and the Physicians Foundation found that 80 percent of doctors reported being either overextended or at capacity in their practice, with no time to see additional patients.

This can make it challenging to promote your medical device to today’s physician. Following are some tactics your company should use to help draw attention to your product.

Establish buyer personas. It is important to identify to whom you’re selling before making a connection. For instance, private practice doctors may have different motivations, challenges, concerns and frustrations than physicians who practice in hospitals or clinics.

Creating buyer personas, or representations of your ideal customers, will help your company identify those factors, tailor messaging and establish a more personal approach for each of your target audiences.

Communicate via email. A 2017 HealthLink Dimensions survey revealed that 66 percent of doctors prefer email communication for industry news, product updates and research opportunities. This comes as no surprise as email allows for some flexibility in a physician’s fast-paced profession.

Use your buyer personas to help segment and personalize emails. The subject line, content and images should speak directly to each recipient, emphasizing solutions to his or her specific problems.

While it may be tempting to purchase or rent an email list as a quick way to grow your database, you’ll get a better ROI through collecting email addresses organically by creating easy-to-find sign-up forms or pop-up forms on your website, and/or by offering a lead generating incentive such as a free white paper that requires an email address to obtain. Encouraging current subscribers to share and forward emails to their peers is another way to grow your list.

Use content marketing. According to Demand Metric, content marketing generates three times as many leads as traditional marketing and costs 62 percent less. Your marketing team will need to create a variety of content such as infographics, white papers, slide decks, videos and informative articles to help keep your medical device top of mind.

Involve your subject matter experts (SMEs), such as your technical or medical advisers, whenever possible. Case studies and test studies are one of the best forms of education marketing materials for physicians. In today’s world of value-based care, make sure to highlight positive patient outcomes or the specific solutions your device can provide, such as average reduction in pain score or percent reduction in expense per episode of care.

Connect on social media. Master of Health Administration found that 88 percent of physicians use the internet and social media to research pharmaceutical, biotech and medical devices. Create and maintain a presence on Facebook, LinkedIn, Twitter and YouTube in an effort to reach these individuals.

Share product updates, company news and scientific findings in conjunction with hashtags such as #MedTech, #MedicalDevice and #MedDevice to make your content easier to find. Your company’s CEO, sales staff and SMEs can further promote your brand by joining relevant LinkedIn groups or participating in industry-related TweetChats.

Physician-oriented platforms such as SERMO and Doximity have become increasingly popular in recent years; however, both are exclusive to healthcare providers and may not be used to market your medical device.

Up your public relations efforts. Pitch your medical device to medical journals and trade publications targeted toward physicians, such as the Journal of the American Medical Association (JAMA), New England Journal of Medicine and American Family Physician.

Involve your CEO or SMEs in your PR efforts by promoting their expertise, especially as it relates to a national health topic. Review health stories, such as those found in Google News, to see what’s trending.

Attend conferences. Conventions and conferences can be a great opportunity for your sales staff to connect with providers. Display product data and set up demos to give medical professionals the opportunity to interact with your medical device. They will want to see how your device works first-hand before considering it for their practice.

The MedTech Impact Expo and Conference and HIMSS Annual Conference & Exhibition are both national opportunities for your company to exhibit your product. The next MedTech Impact Expo is scheduled for December 2018, and the next HIMSS Annual Conference will take place in February 2019.

FOR MORE INFORMATION

Revelation PR, Advertising & Social Media offers health tech companies and startups services related to media relations, email marketing, investor relations, tradeshow marketing, content marketing and social media management. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.