INTRODUCTION
Acquired by Meta in December 2025
, Manus AI is an autonomous general-purpose artificial intelligence agent that can independently execute complex tasks like market research and data analysis. It currently operates separately from Meta, but integrates with Instagram and Meta Ads Manager.
Manus AI starts at $20 per month and can help research target audiences, analyze metrics, aid with reporting and even help with planning or creative development.
Following are some ways your hotel, resort or hospitality business can use Manus AI with Facebook and Instagram.
HOW TO USE MANUS AI FOR INSTAGRAM CONTENT PLANNING AND CREATION
Connect Manus AI to your Instagram Business or Creator account to get started. To do this, go to your Manus account and navigate to the “Connectors” tab. Select “Instagram” from the list of options and authenticate the connection with your Instagram account.
Once connected, you can ask Manus AI to analyze historical performance insights, generate content ideas or develop creative at scale.
Like other forms of AI, a good prompt is key to getting the results you want. For instance, you can ask Manus AI to build a content calendar for your hotel by using a prompt like: “Create a content calendar for March based on seasonal travel trends. Add captions and relevant hashtags for every post and repurpose content from March 2025 that had the most likes and comments.”
Upload your creative assets to have Manus AI create different variations of videos, add watermarks to photos or create new graphics using your brand colors and fonts.
If you prefer to have your marketing team create the actual content, you can leverage Manus AI to create a content strategy instead. Ask Manus to pull recent performance data (e.g., reach, likes, comments, etc.), tell you what’s working and develop a proposed content strategy to help reach your goals.
You can further tailor your content strategy by asking Manus AI to account for seasonality and sales. For example, have it generate one plan for the busy summer travel season and another for the slower winter months, if applicable.
Manus AI can publish content (posts, Stories or Reels) to your Instagram account at optimal times when prompted. It can also connect to Instagram’s Creator Marketplace to match your property with travel or lifestyle creators who have followers in your target areas.
WHY YOU SHOULD USE MANUS AI FOR META AD ANALYSIS
Integrate your Manus AI account with Meta Ads Manager to gain a deeper understanding of your property’s Facebook and Instagram ad performance. Like Instagram, you will need to connect your account in the “Connectors” tab of your Manus AI account.
This time, select Meta Ads Manager from the list of options and follow the steps to authorize a secure, read-only connection.
With the correct prompts, Manus AI can analyze your ad data much more efficiently, without the need to dig through different views or reports in Meta Ads Manager, export data or conduct a time-consuming manual analysis of the numbers.
It can also create slides, infographics or dashboards that can help your hotel’s marketing team present to your c-suite, owners or hospitality group.
Use Manus AI to ask specific questions about performance data, provide audience insights, such as the average age of people clicking on your ads, or provide recommendations for your future ads.
You can also have it assess ad creative based on conversion rates (such as room bookings) and generate new, similar assets for high-performing ads that can be used for future campaigns.
Set up recurring tasks in Manus AI to get weekly or monthly reporting that goes beyond the numbers. For instance, you can use a prompt like: “Analyze clicks, clickthrough rate, cost-per-click and ad spend for active ads every seven days. Include this information in a table and summarize the findings in an infographic using my property’s brand colors and fonts.”
FOR MORE INFORMATION