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How Hospitality Businesses Can Use Meta AI to Enhance Content

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global market size and revenue for artificial intelligence (AI) is expected to exceed $735 billion by 2030.

In the past few years alone, we have seen a dramatic increase in AI-powered tools for existing marketing platforms such as email marketing software, design programs and social media. Meta is no exception, as it has introduced various new AI tools that are designed to help businesses enhance their organic and paid social media content.

Following are some tips on how your hospitality business can use Meta’s AI tools.

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Weather-Related School Closings Need Better Messaging

Posted on by Brian Lee

Here are two scenarios, with one of them leading to schools closing in the Madison, Wis., area. Which one is which?

  • Dec. 9: Heavy snowstorm all day with a predicted 3-5″ of accumulation; road conditions are treacherous during the morning commute, with numerous slide-offs.
  • Dec. 15 Snowstorm the night before with accumulation of 4-5″; main roads are cleared before the morning commute.
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How to Market the Launch of Your Business

Posted on by Brian Lee

You’ve spent a lot of time on tasks such as writing your business plan, getting city approvals, remodeling your space, setting up suppliers and/or hiring staff. You open your restaurant, store, salon, gym or other business, and on day one, you have no customers. Why? 

It’s because you didn’t do any marketing prior to opening. This happens all the time, as business owners mistakenly think–to paraphrase “Field of Dreams”–if we build it, they will come.

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