Category: Social media

How Hospitality and Recreation Businesses Can Use WhatsApp Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, WhatsApp is the most popular mobile messenger app worldwide, with approximately 2 billion monthly active users. It was acquired by Meta in 2014 and integrates with some of Meta’s other products.

WhatsApp Business can be particularly useful for hospitality and recreation businesses, as it allows them to attract new customers, drive sales, engage with their guests and build long-lasting customer relationships.

Following are some ways your hospitality or recreation business can use WhatsApp Business.

Continue reading “How Hospitality and Recreation Businesses Can Use WhatsApp Business” →

How Retail Stores Can Use Checkout with Facebook or Instagram

Posted on by Jaimie Onasch

INTRODUCTION

Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.

Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.

Following are some tips on how your retail store can use Checkout with Facebook or Instagram.

Continue reading “How Retail Stores Can Use Checkout with Facebook or Instagram” →

How to Promote Hospitality Jobs on Facebook Now That the Jobs Feature is Gone

Posted on by Jaimie Onasch

INTRODUCTION

Front desk hospitality jobHotels and resorts often turn to social media to spread the word about their available job opportunities. Until recently, many hospitality businesses had been using Jobs on Facebook to help attract potential candidates.

The Meta product allowed businesses to post a complete job listing to their page, which was located in a dedicated jobs tab and findable in Facebook’s jobs browser. Meta discontinued Jobs on Facebook earlier this year, but you can still use Facebook to attract talent.

Following are some ways you can use Facebook to promote hospitality jobs for your business.

Continue reading “How to Promote Hospitality Jobs on Facebook Now That the Jobs Feature is Gone” →