Category: Social media

How Retail Stores Can Use Checkout with Facebook or Instagram

Posted on by Jaimie Onasch

INTRODUCTION

Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.

Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.

Following are some tips on how your retail store can use Checkout with Facebook or Instagram.

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How to Promote Hospitality Jobs on Facebook Now That the Jobs Feature is Gone

Posted on by Jaimie Onasch

INTRODUCTION

Front desk hospitality jobHotels and resorts often turn to social media to spread the word about their available job opportunities. Until recently, many hospitality businesses had been using Jobs on Facebook to help attract potential candidates.

The Meta product allowed businesses to post a complete job listing to their page, which was located in a dedicated jobs tab and findable in Facebook’s jobs browser. Meta discontinued Jobs on Facebook earlier this year, but you can still use Facebook to attract talent.

Following are some ways you can use Facebook to promote hospitality jobs for your business.

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How to Reclaim Full Admin Access to Your Meta Business Account

Posted on by Jaimie Onasch

INTRODUCTION

Meta Business Suite can be a valuable centralized tool for businesses that manage social media accounts and assets such as Facebook, Instagram, Messenger and Meta ad accounts.

It has a variety of features, such as content management tools and analytics, and it allows you to assign different access levels and specific assets to individuals within your organization. However, as your marketing and social media teams change, you may find yourself in a situation where you lose access to your account.

This can come in a variety of forms, ranging from complete loss of access to the business account and its assets to partial access, which still allows you to manage some features like posting content to your channels, but not others, like adding new assets or granting others access to manage your accounts. This article focuses on the latter.

Following are some steps to take to regain full admin access to your Meta Business account if you only have partial access.

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