Category: Social media

INTRODUCTION

Does your hospital’s Facebook page have no purpose beyond “we should be on Facebook?” Are you following some undefined strategy of so-called “online branding?” Or, do you have reasons to be on Facebook, yet your objectives aren’t being met?

While you are probably tempted to fulfill a myriad of needs through your Facebook page, you are best served focusing on a few clear-cut purposes, all under the umbrella of customer (patient) retention.  

Here are three ways your hospital can maximize its Facebook page.