Category: Social media

Advanced Facebook Advertising Tips for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

If your restaurant is one of the 3 million businesses using Facebook to advertise, you’re probably already familiar with some of the platform’s more basic advertising techniques. 

However, as the social media site evolves, it is important to change your strategy accordingly. Facebook ad competition is higher than ever, which means it’s even more important to create an engaging experience for the right audience. 

Following are some Facebook advertising strategies for restaurants you should explore.

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How to Maximize Your Hospital’s Facebook Page

Posted on by Brian Lee

INTRODUCTION

Does your hospital’s Facebook page have no purpose beyond “we should be on Facebook?” Are you following some undefined strategy of so-called “online branding?” Or, do you have reasons to be on Facebook, yet your objectives aren’t being met?

While you are probably tempted to fulfill a myriad of needs through your Facebook page, you are best served focusing on a few clear-cut purposes, all under the umbrella of customer (patient) retention.  

Here are three ways your hospital can maximize its Facebook page.

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Why You Should Use Facebook for Customer Retention

Posted on by Brian Lee

Does it make sense for a fitness club to tell its members to join now? No, because they’re already members.

Does it make sense for a pay channel to tell its subscribers to subscribe today? No, because they’re already subscribers.

Yet, these and other types of businesses do this every day on Facebook. I get it, the need to sell is strong. However, following a customer acquisition approach is wrong. 

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