Category: Social media

Eight Instagram Best Practices for Boutique Hotels

Posted on by Jaimie Onasch

INTRODUCTION

For close to a decade, social media has helped hotel brands connect with potential guests. While Facebook still reins king, Instagram has become increasingly popular among millennials and younger adults.

In fact, the Pew Research Center reports that 64 percent of 18- to 29-year-olds in the United States use Instagram. Individuals ages 30-49 also are on the platform, with 40 percent of them being active users. 

As a hotelier, you should take advantage of Instagram to reach your current guests and the next generation of customers. Following are eight Instagram best practices you should implement for your boutique hotel. 

Continue reading “Eight Instagram Best Practices for Boutique Hotels” →

How Realtors Can Use YouTube to Market Their Properties

Posted on by Taylor Kennedy

INTRODUCTION

Video marketing can help real estate agents with lead generation, brand awareness and ultimately sales. After all, real estate listings with videos receive 403 percent more inquiries than those without videos, according to QuickSprout.

Here’s how realtors can use YouTube to market their properties.

Continue reading “How Realtors Can Use YouTube to Market Their Properties” →

Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using. 

Continue reading “Four Advanced Facebook Live Features to Use for Your CVB or DMO” →