INTRODUCTION
If your restaurant is active on social media, you’re probably familiar with the Stories feature on platforms like Instagram and Facebook. YouTube also has a Stories function you can take advantage of, though there are some key differences.
Formerly known as “YouTube Reels,” YouTube Stories are visible for seven days (vs. one day on other platforms). In addition, the feature is only available for established channels with more than 10,000 subscribers, so you won’t have access to them unless your restaurant has a large following.
Since 73 percent of adults in the country use YouTube, it makes sense to explore the Stories feature if your channel qualifies.
Following are some tips on how your restaurant, restaurant chain or restaurant group can use YouTube Stories for marketing.
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