Category: Social media

How Retailers Can Use Instagram Shop to Sell

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Shop example

Social commerce is gaining traction among Internet users and is most popular among younger generations. In fact, Statista reports that close to 50 percent of U.S. adults ages 18-34 have purchased products through social media.

Instagram, which has long been used for product discovery, recently added Instagram Shop to its platform. The new shopping experience allows users to easily discover and purchase products directly on Instagram. 

Following are some tips on how you can use Instagram Shop for your retail store or e-commerce business.

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How to Set up Digital Literacy Training for Healthcare Providers

Posted on by Taylor Kennedy

INTRODUCTION

Due to the current COVID-19 pandemic, healthcare systems and physician offices have accelerated digital health solutions, putting telehealth front and center. According to the U.S. Department of Health and Human Services, there was a “meteoric rise of telehealth during the pandemic.”

With telehealth rising, so does the need for proper training among medical staff to help address gaps in knowledge and equip them with the skills they need to become more comfortable and adept with technology. 

Here are ways on how to set up digital literacy training for healthcare providers.

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TikTok Ideas for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

Snapshot of Chipotle's corn salsa TikTok video

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016. 

The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers. 

In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies. 

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