Category: Social media

How Hotels Can Use TikTok for Marketing

Posted on by Jaimie Onasch

INTRODUCTION

TikTok app on smartphone

According to SensorTower, TikTok remains the most downloaded non-game app in the world, surpassing 111 million installs in May 2020. With 800 million active users, it’s also becoming one of the most popular social media platforms in the world.

The successful video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, close to two-thirds of TikTok users in the United States are under the age of 30, which is ideal for hotels looking to reach the next generation of travelers.

Following are some tips on how to use TikTok to market your hotel, resort or bed and breakfast. 

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What Restaurants Should Post on Social Media When They Reopen

Posted on by Jaimie Onasch

INTRODUCTION

Restaurant workers in the kitchen

The novel coronavirus has had a drastic impact on restaurants over the past several months, with many establishments closing their doors in response to local stay-at-home orders. In fact, the National Restaurant Association estimates that the industry lost more than $80 billion in sales by the end of April.

Now that it’s time to start reopening, many restaurateurs are left wondering how to move forward and what they should communicate to their customers. 

Following are some tips on what restaurants should post on their social media channels when they reopen. 

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