Category: Social media

How Municipalities Can Manage and Monitor Their Social Media Accounts

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, more than 300 million people in the United States are currently active on social media. That number is expected to exceed 330 million by 2029.

When managed appropriately, municipalities of all sizes can use social media to inform and engage their citizens. It also can be used to establish meaningful two-way communications with the public, which can help you identify what’s working and what could be improved within your community.

Following are some tips on how your municipality can manage and monitor its social media accounts.

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Use the Inverted Pyramid Approach for TikToks and Reels

Posted on by Brian Lee

TikTokIn journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.

If you want your audiences to watch your videos on platforms like TikTok and Instagram, then you need to follow this approach by putting the most captivating part, which is called the hook (usually the end of the video), at the beginning. Continue reading “Use the Inverted Pyramid Approach for TikToks and Reels” →

Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities

Posted on by Jaimie Onasch

INTRODUCTION

According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.

While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.

Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.

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