Don’t Use AI to Replicate Posts Across Social Channels

social mediaI attended recently an AI summit in which one of the speakers suggested taking one piece of content and using an AI tool to replicate it across all of your social media channels. The rationale was that AI could save you time by not having to manually create each post multiple times.

However, there is a major flaw in that recommendation. Since your social media channels should be communicating to different audiences, you should NOT have the same posts on all of your platforms. Rather, each platform should have messages tailored to its intended audience.

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How Municipalities Can Use Instagram to Connect with Younger Residents

INTRODUCTION

According to Statista, more than 75% of Instagram users are between the ages of 18 and 44, with 31.6% falling within the 25-34 age range. This presents an opportunity for municipalities looking to communicate with their younger residents; however, it’s not enough to just be present on the platform.

To effectively reach younger generations, municipal staff must learn how to leverage Instagram’s key features and differentiate it from the municipality’s other social media platforms and traditional communication outputs.

Following are some tips on how your municipality can use Instagram to connect with younger residents.

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