Category: Social media

How Local Businesses Can Work with Influencers

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.

Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.

Following are some tips on how you can work with influencers to promote your local business.

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How Municipalities Can Use TownSq for Community Outreach

Posted on by Taylor Kennedy

INTRODUCTION

Municipalities looking for new ways to enhance community outreach may consider using TownSq, an online software platform and mobile app designed to keep communities informed. While TownSq has traditionally been used by management companies, boards and homeowners, it has not yet been implemented by a municipality. However, the TownSq team is open to exploring how the platform can support municipal communication needs.

Here is how municipalities can use TownSq for community outreach, once the platform allows access to municipalities:

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How Event Venues Can Use Bluesky

Posted on by Jaimie Onasch

INTRODUCTION

Launched publicly in early 2024, Bluesky has been gaining popularity among social media users worldwide. The decentralized microblogging platform is often thought of as an alternative to both X (formerly known as Twitter) and Meta’s relatively new Threads platform, allowing users to post short text-based posts, images and videos.

Bluesky describes itself as an open social network that gives creators independence from platforms, developers the freedom to build and users a choice in their experience. The app currently has more than 25 million users, which presents opportunities for brands looking to explore the platform.

Following are some ways your event venue can use Bluesky to connect with potential customers.

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