A trend that has emerged over the past few years is new restaurants not having a main phone line and thus no way for anyone to call them. While the reasons are understandable–avoiding sales calls, donation requests and robocalls–restaurants still need to make sure there’s a way for guests to communicate with them.
Category: Social media
How Municipalities Can Use Instagram to Connect with Younger Residents
INTRODUCTION
According to Statista, more than 75% of Instagram users are between the ages of 18 and 44, with 31.6% falling within the 25-34 age range. This presents an opportunity for municipalities looking to communicate with their younger residents; however, it’s not enough to just be present on the platform.
To effectively reach younger generations, municipal staff must learn how to leverage Instagram’s key features and differentiate it from the municipality’s other social media platforms and traditional communication outputs.
Following are some tips on how your municipality can use Instagram to connect with younger residents.
Continue reading “How Municipalities Can Use Instagram to Connect with Younger Residents”
When Hotels and Restaurants Should Use Stories vs. Reels
INTRODUCTION
According to a Sprout Social report, close to 70% of social media users identified Instagram as their favorite platform for engaging with brand content. In addition, about 50% of Instagram users said they interact with brands at least once a day.
Both Stories and Reels have proved to be the most engaging forms of content on the platform, but it can sometimes be difficult for hotel and restaurant businesses to understand when each should be used.
Following are some tips on when your hotel or restaurant should use Stories vs. Reels.
Continue reading “When Hotels and Restaurants Should Use Stories vs. Reels”