Using Social Media for Business 2016

Using Social Media for Business - 2016 coverSocial media evolves so quickly. As a result, we published recently an update to our e-book, Using Social Media for Business: 19 Ways to Use Popular Social Media Platforms to Achieve Your Business Objectives. Here’s a brief description of it:

Social media is an integral part of marketing your business or organization, but which tools should you choose to reach your customers in an ever-evolving digital landscape? This book explains how to use 19 of the most popular social media platforms for acquiring and retaining customers and promoting your company’s products and services. It includes updated chapters from the first book and new chapters on Snapchat and Periscope.

The advice provided can be applied to both for-profit and non-profit businesses, as well as member-based organizations and associations.

You can buy it as a PDF or in Amazon Kindle format.

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From April 22-25, download the book in Kindle format for free!

Desperate employee eats six-year-old Lean Cuisine in office freezer

old meal(CHICAGO)–In an apparent move of desperation, Junior Account Executive Tyler Gertz ate a six-year-old Lean Cuisine he found in the breakroom freezer and lived, Office Manager Wendy Peeler disclosed Tuesday on the company intranet site.

“When I discovered what (Tyler) did, I almost threw up my Starbucks very hot, non-fat, no whip with an extra shot grande chai latte,” Peeler said. “He may as well have eaten a cryogenically frozen chicken.”

Two sources confirmed the grilled chicken primavera Lean Cuisine box was marked with the name of Karen Mance, who left for another job in 2009.

Personnel records show Gertz is three months on the job and making an annual salary of $22,000. No details of his gastrointestinal fortitude were available.

The Justin Bieber-resembling Gertz claimed he was “literally starving” from pulling an all-nighter for a client project and consuming 11 cups of coffee in a 22-hour period.

“Look, I didn’t have any f***ing time to run to the deli a block away,” Gertz said. “I had spotted a corner of that frozen box a couple weeks ago behind someone’s half-eaten Ben and Jerry’s and was pleasantly surprised it was still there at lunch time today.”

Gertz described the grilled chicken primavera as edible, though the asparagus and broccoli “tasted like a**.”

The smell from the microwave made several interns gag violently, it was reported.

Welcome Jessica!

This semester’s PR intern is Jessica Hamilton, a junior studying journalism and strategic communications at the University of Wisconsin. Her experience includes working at another agency and writing for a student magazine and newspaper. Jessica hails from the Milwaukee area and is a member of PRSSA.