Public relations Archives - Public Relations, Advertising & Social Media

How to Identify and Minimize Reputation Risks

Posted on July 25, 2018September 25, 2018 by Brian Lee

INTRODUCTION

group meeting Imagine you are the captain of a ship trying to transport precious cargo from one port to another. Any number of internal or external risks–such as a bad storm, mutiny, pirate attack or leak–could compromise your trip. You would be wise to avoid these risks.

Likewise, your hospital would be wise to avoid internal and external risks, which can negatively affect your reputation. That, in turn, could affect your ability to do business–for example, it may be difficult to attract patients and talent.

Here’s how to identify your hospital’s reputation risks and minimize them. Continue reading “How to Identify and Minimize Reputation Risks” →

What Restaurants Should do in a Social Media Crisis, Part II

Posted on July 12, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

According to the American Express 2017 Customer Service Barometer, Americans tell an average of 15 people about a poor service experience vs. the 11 people they’ll tell about a good experience. Service issues in the restaurant industry, like a poor greeting, long waits and inattentive servers, can make their way online in a form of a negative review on social media sites.

In April, a supper club in northern Wisconsin received numerous one-star reviews on Yelp and Google from a person claiming they had bad service and was billed incorrectly. The restaurant also responded to emails from the customer and offered a future complimentary meal, but the customer wouldn’t accept any apology and declined all offers.

Here is how to handle a social media crisis and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part II” →

How to Measure the Efforts of a Reputation Management Campaign

Posted on June 19, 2018January 9, 2020 by Brian Lee

INTRODUCTION

If you’re implementing or planning on implementing a reputation management campaign, you know it can help your hospital avoid a loss of brand value, a regulatory investigation and/or a loss of patients. Citing these facts is how you get CEO buy-in for your campaign.

Like any PR, branding or marketing campaign, the reputation management campaign needs to have key performance indicators. No matter the type of facility–including academic medical centers, clinics, VAs and community hospitals–here’s how to measure the efforts of your hospital’s reputation management campaign. Continue reading “How to Measure the Efforts of a Reputation Management Campaign” →