Public relations Archives - Public Relations, Advertising & Social Media

How to Develop a Messaging Strategy for Your Health Tech Startup

Posted on April 25, 2018December 5, 2019 by Taylor Kennedy

INTRODUCTION

talking points The average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.

With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.

Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup” →

How to Communicate to Staff During an Acquisition

Posted on April 18, 2018January 9, 2020 by Brian Lee

INTRODUCTION

Mergers and acquisitions (M&A) among health systems and IDNs seem to be a regular occurrence. In 2017, we saw CVS-Aetna, Advocate-Aurora and UnitedHealth Group-Davita highlight a long list of M&As.

While your CEO may initially want to focus on what to say to the public, his/her first priority should be to internal audiences. Reasons include reducing anxiety about potential layoffs, removing uncertainty about the transition and improving morale. A Northwestern University study said “high-quality communication has a positive relationship with employee outcomes, such as satisfaction, commitment and decision to stay in the organization.”

Here’s how the communications department should work with the CEO of the health system being acquired. Continue reading “How to Communicate to Staff During an Acquisition” →

Vendor Risk Management Strategy for Independent Practices

Posted on March 14, 2018February 25, 2019 by Taylor Kennedy

INTRODUCTION

contract Crises can happen at any moment–take Chipotle for example. According to an analysis by a risk management company, if the restaurant chain had had a vendor risk management solution, the food may have never been contaminated.

It’s also important for independent medical practices to have a vendor risk management strategy in place. If a vendor were to make a mistake, it’s your practice that unfortunately takes much of the blame and your patients who suffer the consequences. Here are tips on how to create such a strategy. Continue reading “Vendor Risk Management Strategy for Independent Practices” →