Category: Public relations

How to Measure the Efforts of a Reputation Management Campaign

Posted on by Brian Lee

INTRODUCTION

If you’re implementing or planning on implementing a reputation management campaign, you know it can help your hospital avoid a loss of brand value, a regulatory investigation and/or a loss of patients. Citing these facts is how you get CEO buy-in for your campaign.

Like any PR, branding or marketing campaign, the reputation management campaign needs to have key performance indicators. No matter the type of facility–including academic medical centers, clinics, VAs and community hospitals–here’s how to measure the efforts of your hospital’s reputation management campaign. Continue reading “How to Measure the Efforts of a Reputation Management Campaign” →

The Importance of Restaurant Communications

Posted on by Jaimie Onasch

INTRODUCTION

David’s Jamaican, a restaurant in Monona, Wis., was planning to move to a new location. However, it didn’t announce the move to customers, and when the restaurant temporarily closed, many people thought it had suddenly closed for good.

On top of that, when the restaurant did finally reemerge in the new location, it didn’t bother to announce that it had reopened.

All the confusion, worry and speculation could have been avoided had the restaurant communicated its plans. Here are a few things to keep in mind if you plan to move your restaurant. Continue reading “The Importance of Restaurant Communications” →

What Restaurants Should do in a Social Media Crisis, Part I

Posted on by Taylor Kennedy

INTRODUCTION

RestaurantA study by SDL shows that four out of five customers would walk away from a brand and never give it another chance after experiencing a major issue. Consumers don’t just want great food, they want to believe a restaurant shares their values, treats workers fairly and conducts business ethically.

In April, Gib’s, a cocktail bar in Madison, Wis., came under a social media firestorm after an email exchange between a manager and former employee went public. When the former employee asked for a W-2 form to be emailed to her, the manager sent her a file named “dumb bitch.pdf.” The employee then emailed the owner about her treatment, and the owner sent her a profanity-laced, derogatory email. To make matters worse, a month after this incident, the owner reinstated the manager without giving the current staff a heads-up, causing some of them to quit.

Here is how to handle a social media crisis and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part I” →