Category: Public relations

How to Develop a Messaging Strategy for Your Tech Startup

Posted on by Taylor Kennedy

INTRODUCTION

Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.

Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.

Here are tips on how to develop a messaging strategy for your tech startup.

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How to Handle Media Spin

Posted on by Brian Lee

INTRODUCTION

The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.

Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company. 

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PR Analysis of US Women’s Soccer

Posted on by Taylor Kennedy

INTRODUCTION

In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money). 

The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:

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