In July, the U.S. Women’s National Soccer Team won its second consecutive World Cup and fourth overall. Since then, there have been ongoing debates about the disparity between how the men’s and women’s teams are treated (e.g. money).
The issue of increased compensation for the women’s team is a PR case study on how U.S. Women’s Soccer and the U.S. Soccer Federation have framed their arguments. Here’s our analysis:
Continue reading “PR Analysis of US Women’s Soccer”
According to PwC, the need for effective communication is often overlooked or underestimated in the flurry of activity surrounding a deal. Executing a strong and clear communication strategy is critical to successful integration.
Companies who keep customer experience as a top priority
during an M&A and adopt the customer’s view of the merger as they make important integration decisions, will not only keep current customers but also set the company up for future success.
The customer is not always right. Unfortunately, in our litigious society, customers may sue your organization for their own actions, whether due to an accident or their own negligence.
A family is suing Royal Caribbean for the accidental death of their toddler. The toddler’s grandpa put the toddler on the railing of an open window, and she fell through. This is an area that the toddler could not have reached on her own.
Meanwhile, a toddler sneaked onto a conveyor belt behind a Spirit Airlines ticket counter at Hartsfield-Jackson Atlanta International Airport. The mother, who said she looked away from her son “for one second,” has not indicated yet if she’ll sue.
How can Royal Caribbean and Spirit Airlines avoid taking the blame for these situations?
Continue reading “How to (Not) Blame the Victim”