Top 6 Most Important Things to Consider When Selecting an Event Venue

INTRODUCTION

Events can be an effective way to connect with your customers, members or fellow industry professionals. In fact, Bizzabo’s state of in-person B2B conferences report revealed that 80.4% of organizers identified in-person events as their organization’s most impactful marketing channel. Meanwhile, 77.7% of attendees said that in-person conferences were best for networking.

Venue selection should be your first priority when planning an event, as the location often impacts everything else in the planning process from the dates to the tone to the execution.

Following are the top six most important things to consider when selecting a location for your event.

Continue reading “Top 6 Most Important Things to Consider When Selecting an Event Venue”

How to Use LinkedIn Events for B2B Marketing

INTRODUCTION

As the world’s largest online professional network, LinkedIn is the powerhouse for B2B marketing. LinkedIn Events is a relatively new tool that can be used to host an online event as well as promote an in-person event. It is best used when your goal is to build community through sustained, quality engagement.

Here is how to use LinkedIn Events for B2B marketing.

Continue reading “How to Use LinkedIn Events for B2B Marketing”