INTRODUCTION
According to Statista, more than 60% of startup founders in the United States identify acquiring new customers as their top concern. At the same time, an analysis by CB insights recognizes “no market need” as one of the top reasons startups fail.
While some startups do fall victim to a bad product-market fit, others may need to focus more on educating their target audiences on how their product or service can be used.
Following are some tips B2B and B2C startups can use to showcase the need for their product or service.
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