This is a multi-part series on how to juggle everything you have going on at work and in your personal life.
Part 2: Apps | Part 3: Willpower
Continue reading “Tips for Time Management, Part 1: Active Rest”Category: Entrepreneurship
How Startups Can Educate Prospective Customers on the Need for Their Product or Service
INTRODUCTION
According to Statista, more than 60% of startup founders in the United States identify acquiring new customers as their top concern. At the same time, an analysis by CB insights recognizes “no market need” as one of the top reasons startups fail.
While some startups do fall victim to a bad product-market fit, others may need to focus more on educating their target audiences on how their product or service can be used.
Following are some tips B2B and B2C startups can use to showcase the need for their product or service.
Continue reading “How Startups Can Educate Prospective Customers on the Need for Their Product or Service”Why it’s Important to Train Leaders
In the world of professional coaching, you can find a coach who has decades of experience but is “only” an assistant coach instead of a head coach. Meanwhile, you can find a young coach with only a few years of experience but is a head coach.
I want to be clear that there’s nothing inherently wrong with either of these scenarios. Not everyone wants to be the top dog in an organization. In fact, some people just enjoy doing the job instead of dealing with all the responsibilities of being the leader.
Where a lot of organizations fail is when they promote or appoint people into leadership roles when that person a) doesn’t want it and/or b) is not qualified for it. These situations can occur when people are promoted primarily based on years of experience or seniority or based on status (e.g. award winner, donor, family member, etc.).
Continue reading “Why it’s Important to Train Leaders”