Looking to open a business, propose a development, host an event or promote a product or service in the Village of Shorewood Hills, Wis.? Here is some info that may be helpful:
Continue reading “Community Insight: Village of Shorewood Hills, WI”Category: Branding
Four Ways to Brand Yourself As a Realtor
According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.
In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees).
Here are tips on how realtors can build their brand.
Continue reading “Four Ways to Brand Yourself As a Realtor”The Ultimate Checklist for Rebranding Your Hotel
INTRODUCTION
According to data collected by the STR Census Database, 43 percent of hotels change affiliations at least once. Whether you just changed to another hotel group or purchased a hotel, rebranding is no small feat, but with a clear strategy and a commitment to evolving client needs, the results can be beneficial.
As stated in a previous blog post, hotels must portray to guests that the changes will benefit them (vs. to your owners or shareholders). The secondary goals include increases in occupancy and profit, stronger brand recognition, stronger guest loyalty and a better reputation.
Here is the ultimate checklist guide to managing all the to-dos that come with rebranding your hotel.
Continue reading “The Ultimate Checklist for Rebranding Your Hotel”