Recently, Eveready’s marketing team was criticized for not seizing the opportunity when their company’s name was mentioned during a live presidential debate. Knowing what people are saying about your brand is important, but expecting marketing teams to monitor and respond to live TV the same way they respond to mentions on social media is just not possible.
Regarding the latter, there are a number of different tools marketers can use to make monitoring and responding to mentions on social media much easier.
One of the simplest things marketers can do is just remember to always check their social media accounts. All platforms have notification options that let marketing teams know what their brand is mentioned almost instantly (e.g. via email or text message).
Perhaps the best tool for monitoring mentions is the aptly named Mention. This is a paid service that allows users to monitor brand keywords across the Internet. The service will notify you when someone is talking about your brand in real-time, allowing you to take action and interact with your brand base. Mention makes it easy to see where conversations are happening and what people are saying about your brand.
Keeping up with what people say about your brand online is key to understanding your customers and responding to any mentions.
In light of today’s U.S. Supreme Court ruling to legalize gay marriage, Ben & Jerry’s renaming of its staple “Chocolate-Chip Cookie Dough” ice cream couldn’t have come at a better time.
I was really disheartened earlier this week. A person in the world on PR–I’ll keep him nameless–seemed like a affable guy. I had attended a presentation of his, and I read his book. His theme was “I’m approachable. Call me. Email me.”